Project: Essence Festival 2017 Social Media Campaign

I created branded posts for Essence Magazine to use via social media leading up to Essence Festival 2017. Essence Festival is an annual music festival which started in 1995 as a one-time event to celebrate the 25th anniversary of Essence, a magazine aimed primarily towards African-American women.

The Kings and Queens campaign was created to highlight a line-up of artist who are kings and queens in their own respect.